Activists
of Optimism
Activists
of Optimism
2020, the world went through an uncertain period and the moral of the French, who are particularly skeptikal, took a hit…
But there is HOPE! Zalando presents an entire month dedicated to spreading optimism everyday by and for all French people reaching more than 8M people.
Client
Zalando
Expertises
Event & XP, Film & Content, Image & Branding, Social & Influence
Partners
Anthonin, Audrey Pirault, Camille la Danseuse, Candice Dejean, Clara Marz, Diego Ferez, Emma B, Florian Schhneider, Jok’Air, Kif Ekame & Crew, La Crazy Revolution, Lalyahaicha, Lena Vivas, Lola Dubini, Melococo, Natoo, Nino Arial, Poqssi, Salif Gueye, Tina Tictone, Waxx
A daily dose of optimism
The wave started with a daily dose of optimism on social networks to spread good vibes supported by a gang of 6 original creators and partnerships with media nationwide through major takeovers generating more than 2,5M views on @zalandofr and 3,1M reach with 202k interactions and wide PR coverage.
And to rhythm all of that, Jok’Air and Waxx created a musical Summer Anthem, a cover of the Show Me Love by Robin S. The music video starring Salif Gueye and his crew reached organically 2,5M views on Youtube in a few days.
Going Viral with a Grand Final
Optimism then went viral with a Tik Tok Challenge generating more than 620M views on the hashtag broadcasted live at La Fête de La Musique along with giant projections across 3 French major cities and three 70 meters tall projections at the Bibliothèque Nationale de France in the Capitale.
