Napapijri™ garments are a contrasted concept : they are engineered for the wild, yet are more often worn in the city. This contrast is what we wanted to show in this campaign. We traveled to the most wild and snowy plains of Norway, and orchestrated the most urban of all choreography there : a commute scene. Dense packs of anonymous people in a hurry, contrasted by urban adventurers going against the flow, and wandering their own paths. By using point cloud photogrammetry, more urban elements were suggested : rocks that look like cars, trees, that look like lampposts, natural landscapes that may ressemble the Shibuya crossing.