During a week, a temporary space took over Safeconcept, transforming it into a physical extension of the KARMA project. Visitors were invited to discover exclusive merchandise, explore a listening room developed in partnership with Nothing, and experience Travel Diary, a photography exhibition by Odieuxboby. The exhibition showcased a selection of images captured during the filming of the KARMA music video in Nepal, offering a unique behind-the-scenes perspective on the project.

Blending music, photography and spatial design, the pop-up created an immersive environment that allowed fans to connect with the album beyond the listening experience.

Following the launch of the pop-up, PAVILLON NOIR hosted an exclusive release party to officially celebrate the arrival of KARMA. Bringing together artists, guests and partners, the event offered a multi-sensory journey through the album’s world. Attendees were invited to discover KARMA within the Nothing listening room, explore Odieuxboby’s Travel Diary exhibition, and take part in tarot reading sessions integrated into the event’s scenography.

Conceived as an extension of the pop-up experience, the evening combined music, imagery and immersive design to create a unique celebration of the album’s release and artistic vision.