Birkenstock
Winter Chalet

Birkenstock takes on the French Alps

For this winter season, BIRKENSTOCK has crafted an exclusive experience in the heart of Les Deux Alpes with the BIRKENSTOCK Chalet. A pop-up that blends tradition, innovation, and the beauty of the mountains.

Client

BIRKENSTOCK

Expertises

Events & Scenography

Winter design

More than just a store, the Chalet offers a full sensory experience: a curated selection of winter-ready styles, including shearling-lined designs perfect for après-ski, and the DEEP BLUE FOOTBED, extending BIRKENSTOCK’s orthopedic expertise to new horizons.

Signature experiences

Beyond footwear, visitors can immerse themselves in the Alpine spirit with signature experiences: unwind with a foot massage after a day on the slopes, embark on a guided snowshoe trek, or add a personal touch to their BIRKENSTOCKs with custom engraving.

Rooted in the brand’s philosophy of natural movement, every detail of the Chalet reflects BIRKENSTOCK’s commitment to comfort, craftsmanship, and the great outdoors.