Call of Duty
Modern Warfare II
Call of Duty
Modern Warfare II
The ultimate weapon is team
To play the baseline of the game “L’arme la plus redoutable c’est l’Équipe”, we proposed a two-step activation relying on the best possible partner: the daily Sports news L’Équipe (this coincides with the name of the famous Daily Sports News but also its audience which is similar to that of the game).
Client
ACTIVISION BLIZZARD
Expertises
Event & XP, Social & Influence
Partners
BRAWKS, CHOWH1, COCOTTE, CYRIL GANE, DOIGBY, FLORIAN GAZAN, GAZO, GOTAGA, INOXTAG, L’ÉQUIPE, LITTLEBIGWHALE, PLAYSTATION, PYRO, SKYRROZ, Squeezie
Step 1: PR kit seeding for influencers in order to prepare them for the launch of the game.
Step 2: Partnership with l’Equipe to tease the live stream (print, website and app) + contest broadcast by l’Equipe in print.
Item 1 of 24
Step 3: A livestream on Gotaga’s channel, all star casting, and Florian Gazan, journalist at l’Équipe.
