Celebrity Hunted
The Manhunt
Celebrity Hunted
The Manhunt
Sustaining a real manhunt
Celebrity Hunted is a man-size manhunt produced and broadcast by Amazon Prime Video plunging 8 French stars into a chase with stalking experts. Pavillon Noir supported the teasing, the launch and the broadcast of the series with a 360° campaign.
Client
Prime Video
Expertises
Digital & Lab, Film & Content, Image & Branding
Wanted
Building the hype around the series and to make sure that our star fugitives were revealed everywhere, we got inspired by the “wanted dead or alive” posters from back in the day. We found them on everything from screens, billboards, bus stops, metro stations, and across social media, all at the moment of their disappearance.
A digital Manhunt
For the launch of the series and to include the general public in the hunt, we designed and produced a digital stunt and challenged the public to find the fugitives on a dedicated platform : A massive high definition image of Paris into a “Where’s Waldo” style hunt for the chance to win the big cash prize.
Sustain
To sustain the campaign during and after its broadcast, to generate discussions and bring depth and dimension to the concept of the series,
we designed and produced interviews and formats dedicated to social media.