Farcry 6
Resolver & Finding Yara
Farcry 6
Resolver & Finding Yara
The worlds most anticipated game release of 2021 deserved a most innovative of global launches:
Bringing people closer to the world of Yara, a fictitious island, and the games native resolver philosophy or how to make do with what you have.
Client
Ubisoft
Expertises
Digital & Lab, Film & Content, Image & Branding, Social & Influence
Partners
Rudeism, Studio & Image
Resolver
Inspired by the post cold war DIY spirit of Cuba and communist ruled islands, the Resolver philosophy means to craft tools and weapons from objects any combatant can find in order to survive. We partnered up with @Rudeism and designed, crafted and coded a series of one off gaming controllers embodying this spirit.
18 totally insane, fully functional custom DIY controllers
18 totally insane custom controllers were sent out in wooden military cases, having to pass customs and weapons inspections in each territory. Gaming streamers from around the world had one mission, to play the game with the new controller, leading to a series of content and unboxing content that was seen by millions worldwide.
From Yara with love
From Yara with Love: Yara, the fictitious dictatorship of the Caribbean is the land in which FarCry 6 takes place, and we wanted to take people there on a trip, and ran an international influencer campaign to promote this idyllic yet unknown tropical paradise.
Each influencer shared a series of photos via instagram, each more disturbing than the last, of their fake holidays there. The images were post-produced to include alarming details or war, and did not fail to make the world react from curiosity, before they realized that yara was not an actual country but the new open-world of FarCry 6.
