Forever Young
European Roadshow
Forever Young
European Roadshow
Bringing youthful energy to second hand electronics
For the summer 2022 and the comeback of music festivals after 3 years of absence due to Covid, Pavillon Noir put together a festival roadshow for Back Market. The noble and eco-responsible materials structure packed a repair shop, animations, pop-up shows and travelled through Europe in four major festivals: We Love Green (FR), Sonar (ES), Parookaville (DE), Reading (UK).
Client
Back Market
Expertises
Digital & Lab, Event & XP, Social & Influence
A 100m2 dedicated brand area was designed specifically for this roadshow with eco-responsible materials.
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The main activation was a phone repair station, offering free of charge repair to the audience.
Animations included interactive music sequencer, a claw machine with prices and photocalls.
Our pavilion was also hosting concerts, dance shows and other happenings as a “dark switch’.
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