Fuck New
@ We Love Green
Fuck New
@ We Love Green
Back Market to the
We Love Green music festival
Sharing the same values, Back Market settled for the first time at the musico-ecological festival We Love Green as a committed partner. To highlight this first collaboration Pavillon Noir designed a 130m2 retro-futurism space around music and upcycling, made exclusively from reusable materials.
Client
Back Market
Expertises
Digital & Lab, Event & XP, Image & Branding, Marketing & Strategy, Social & Influence
Music and upcycling
Throughout the festival, we brought life to this space to life by inviting artists and musicians to make it a both musical and eco-responsible experience. At the heart of this device, our “Reboot Lab” allowed festival-goers to compose their own music from instruments designed exclusively from recycled electronic products.
Back Market on stage
The Back market Space was also a real stage that hosted the music lives of Flabaire, Roscius, Mangabey, Mezerg and Playtronica.
