Hoka
The Missing Wave

She loves it, but she had to quit.

Prior to the International Women’s Rights Day, this film tells the story of the too many women who stopped running outside because of street harassment.* A teasing of the new collaboration between Hoka & Sine Qua Non, built around a common initiative to create a safer frame for runners.

*45% of women have already been harassed during their run. A third of them decided to stop running outside. Run Repeat Study. 2023.

Client

HOKA x SINE QUA NON

Expertises

EVENT ACTIVATION, FILM MANIFEST

+609% ORGANIC VIEWS & +1129% ENGAGEMENT

ON @hoka_eu vs usual kpi

The Missing Wave

AN EMPTY WAVE START AT PARIS HALF MARATHON, FOR ALL THE WOMEN WHO WERE FORCED TO QUIT. With HOKA, Sine Qua Non & A.S.O. – Amaury Sport Organisation, we deployed an empty wave start at the biggest half marathon of the world, for all the women who had to quit running outside because of street harassment. « LET’S RUN TOGETHER SO THIS WAVE START IS NEVER EMPTY AGAIN. »