In Paris’s famous Butte aux Cailles neighborhood, the brand celebrated their minty fresh liquor in a refreshing haven. An entire street was painted in the signature green color, from residential buildings, to café fronts, entire sidewalks, benches, street signs, cars, and more. Using a cutting edge paint called Thermacote, this allowed to reduce the temperature of our city block by 5 degrees Celsius, making it the Freshest Street in Paris. The street welcomed the public for an entire week to experience the immersive brand spaces dispersed around the street.