Lifetime
501® NFT
Lifetime
501® NFT
A Levi’s 501 for life
How to promote the upcoming new 501® Original and its new recyclable, durably developed line and drive the public to physical stores? To answer that challenge, and echo the 501® durability both in product lifetime and recycling capabilities, Pavillon Noir created a very limited series of this new 501 Original: Levi’s® 501® NFT – the first series of Levi’s® jeans guaranteed for life by NFT certification.
Client
Levi's
Expertises
Digital & Lab, Event & XP, Image & Branding
NFTs as a service
The exclusive series was composed of 10 customised Levi’s 501 jeans with a lifetime guarantee certified by smart contract and delivered to the owners in the form of Non Fungible Tokens. A use case that explores the utility potential of NFTs to highlight what was always made the essence of Levi’s® jeans: their durability.
Drive-to-store
To get their hands on a pair of the 10 jeans, shoppers had to go to one of the 107 Levi’s® stores in France to scan a specifically created QR code and participate in a contest, with the possibility of entering once per day to increase their chances. A special display was set up at the flagship Champs-Elysées flagship store, where two of the jeans were exposed for the duration of the activation.
Lifetime Guarantee
At the end of the campaign, 10 winners received the jeans and their NFT lifetime guarantee certificates, granting them a lifetime repair service at the flagship store Taylor Shop upon presentation of their limited edition pair of jeans, customised with a QR code and the smart contract hash printed on the inside pocket, and their NFT.
