Power
Your Dreams
Power
Your Dreams
A Lockdown treasures hunt
We teamed up with Microsoft for the launch of their last generation Xbox.
This new iteration of the legendary console promises to make dreams come true by delivering truly immersive experiences through state of the art graphics and processing.
The challenge: a 360º national launch to take place in the middle of lockdown in France.
Client
Microsoft Xbox
Expertises
Digital & Lab, Event & XP, Film & Content, Social & Influence
Partners
Bungie, Jeal, Jerome Niel, John Rachid, Lena Situation, Locklear, Maghla, Mickalow Doigby, Squeezie, Twitch
From video games to parisian storefronts
As a teaser to the upcoming main event, a series of fluorescent frescoes celebrating the most popular and iconic Xbox compatible game IPs were painted on often conveniently named business’ storefront shutters.
The world’s first remote treasure hunt, livestreamed
On d-day, the world’s first remote treasure hunt driven by influencers on Twitch was launched. Using discord, proxy drivers and a dedicated production team, the streamers piloted vans from their home and tried to find the frescoes with the help of riddles. The live Twitch continued all night long with some “let’s play” of the XBox Game Pass.
Taking outside media inside
The same evening, a real fleet of vans was deployed to roam the streets of four main french cities where they screened the same key arts all night long as part of a national contest on Twitter.
