PUBG MOBILE®
Smell Like Victory

PUBG MOBILE®
Smell Like Victory

Winner winner chicken dinner

Taking notice of PUBG MOBILE®’s irreverent DNA and an ongoing trend of spoofing fragrance ads on social media, we decided to work with a high class master perfumer, and create the official fragrance of victory, for real. A perfume made with a delicately infused rotisserie chicken essence, mixed with the spiced twist of gunpowder, and pumped up with a zest of gasoline: “Eau de Winner winner, chicken dinner”.

Client

Tencent

Expertises

Film & Content, Strategy & Marketing

Partners

David Hugonot Petit, Simon Favier