PUBG MOBILE®
Smell Like Victory
PUBG MOBILE®
Smell Like Victory
Winner winner chicken dinner
Taking notice of PUBG MOBILE®’s irreverent DNA and an ongoing trend of spoofing fragrance ads on social media, we decided to work with a high class master perfumer, and create the official fragrance of victory, for real. A perfume made with a delicately infused rotisserie chicken essence, mixed with the spiced twist of gunpowder, and pumped up with a zest of gasoline: “Eau de Winner winner, chicken dinner”.
Client
Tencent
Expertises
Film & Content, Strategy & Marketing
Partners
David Hugonot Petit, Simon Favier












