Rainbow 6
European League
Rainbow 6
European League
Rainbow 6 European League ups its branding game.
With Rainbow 6 becoming a global e-sports powerhouse and coordinating their regional leagues in a global brand architecture, Ubisoft challenged Pavillon Noir to find the right balance between staying true to e-sports roots and reaching for a more mainstream feeling inspired by major sports leagues.
Client
Ubisoft
Expertises
Film & Content, Image & Branding
Partners
Matthieu Jorrot
Brand assets included a full broadcast package for live streaming and social media.
Unleash your Passion
On the occasion of the launch of the 2021 European League season, Ubisoft asked Pavillon Noir about the conception and production of a film that was based on the players’ passion for the league .
Last but not least, the brand concept was expended to the challenger league identity.
