Rainbow 6
World Cup
Rainbow 6
World Cup
Rainbow 6 goes mainstream
Given the enthusiasm for Rainbow 6 on the esport scene, Ubisoft called on Pavillon Noir to create the identity of its first international competition: The Rainbow Six Siege World Cup. This launch is set to take e-sports to an unprecedented territory, taking codes from mainstream sports to elevate this event to the level of a traditional sports happening.
Client
Ubisoft
Expertises
Film & Content, Image & Branding
Partners
Pierre Davy
Share the Unforgettable
The R6 World Cup is an exploration into the essence of the massive enthusiasm around Rainbow 6: the fans. Borrowing codes from mainstream sports competitions, the teaser for the R6 World Cup is an hommage to their passion and collective spirit that make this competition one of the most unforgetftable moments in e-sports.
Adding to this mainstream approach, the R6 World Cup received a a sports inspired branding treatment including a logo inspired on the trophy, and jerseys with embroidered nation emblems.
