Ray-Ban
Vision
Ray-Ban
Vision
Ray-Ban Vision
For one unforgettable evening, Ray-Ban gathered over 300 opticians from across France at the Grand Palais Immersif to unveil its vision of the future. A celebration designed for the brand’s first prescribers, this exclusive B2B event merged heritage, innovation, and cultural influence under one roof.
Client
RAY BAN
Expertises
Event & XP
Immersive experience
Upon arrival, guests stepped into a 360° universe where Ray-Ban came to life through immersive projections of its latest campaigns and iconic frames in 3D.
Iconic store
Each corner of the venue offered a new perspective on the brand: a “Perfect Store” recreated the in-store experience with striking immersion, a “Ray-Ban Icons” gallery paid tribute to cultural legends who have worn the frames, and a “Meta” zone introduced attendees to the next-generation Ray-Ban Meta glasses.
The keynote
The evening culminated with a keynote by Theodore Sabran, offering an inspiring journey into Ray-Ban’s creative universe. Guests were invited to dive into the brand’s heritage and future, with a special focus on A$AP Rocky’s artistic world, helping them understand and project themselves into the next era of Ray-Ban.
Vision of the future
Ray-Ban Vision was an immersive manifesto, where opticians discovered not only products, but the enduring spirit and forward-looking ambition of the brand.
