Salomon
S/LAB/PULSAR 4
Salomon
S/LAB/PULSAR 4
S/LAB/ Shape the future of sport
To launch the new PULSAR 4, Salomon transformed its Champs-Élysées flagship into an immersive performance lab, sharp, precise, and unapologetically fast.
Client
Salomon
Expertises
Event & XP
Performance Lab
A bold red tape inspired by the Golden Trail’s flower-shaped route took full possession of the space, stretching across floors and walls like a living map.
Treadmill Challenge
At the center: a high-stakes treadmill challenge, inviting guests to compete against Salomon athletes Naomi Lang and Simon Paccard. Each run activated a towering vertical screen projecting a real-time digital twin that visualized performance through motion, speed, and data. Outside, the store’s façade broadcast every stride live to the Champs-Élysées, turning raw effort into public spectacle. Performance wasn’t just personal, it was public.
For those fast enough to break through, the reward was a shot at the Golden Trail World Series final in Italy. The evening reached new heights with legendary French sports commentator Patrick Montel as MC, amplifying the energy of every attempt with iconic intensity.
Food & drink
Around the core experience, a lab-like atmosphere unfolded: nitrogen-fogged dishes, minimalist energy bites & functional cocktails.
Memories
Glambot slow-motion portraits capturing every detail of movement and focus giving each runner the cinematic moment their effort deserved. A live DJ set kept the tempo high, while guests walked away with an exclusive performance kit curated for the trail ahead.
