Zalando
Réinvente
Zalando
Réinvente
An augmented reality Fashion Experience on monumental billboards in the heart of Paris
For its Autumn-Winter campaign, Zalando – Europe’s leading online fashion retailer; invites its consumers to reinvent themselves by sharing their stories and their unique style on a giant billboard on Place de la Concorde, in Paris. The most prestigious location in the city.
Client
Zalando
Expertises
Digital & Lab, Image & Branding, Social & Influence
Partners
Carla Ginola, Noholita, Nourhene, Paola Act, Sulivan Gwed, Sundy Jules
Become the face of Zalando
The operation was supported and amplified by six influential talents in the fashion world, who challenged their communities to share their best looks on Instagram, and be immortalized
on the giant billboard.
An explosive Launch for Zalando’s French Instagram with more than 2,7M impressions, 450k interactions and 200k new followers during the one month of activation.
